Grow Your Advertising Programs and Exceed Your Revenue Expectations.
Our Advertising Sales division has a well-known track record of successfully growing advertising programs for the publishers, associations and organizations we represent. Combined with decades of professional experience and a profound understanding of multi-channel advertising strategies, we will meet and exceed your revenue expectations.
Sales Representation
Sales RepresentationWith a highly centralized sales management approach, proactive product evaluation and in-depth analyses into advertising trends, our seasoned advertising sales team will create an environment for sustained revenue growth. Sales Representation services include outbound sales representation, rate consultation, market research, prospect development, media kit creation, and all invoicing and collections.
Administration
AdministrationThe Sales Administration service is designed to assist you with the administrative tasks associated with selling advertising, exhibits or sponsorships. This includes inbound sales, customer service, artwork collection, invoicing and reporting. With our Administration service, your sales staff can focus their efforts on selling while we provide the infrastructure and administrative support necessary to sustain a robust sales program.
Consultation
ConsultationLooking for an objective third-party opinion? KGL can consult with your staff to help assess and explore sales opportunities for your advertising program. Our team will provide professional guidance in the areas of market analysis, product evaluation, market research, digital media, rate card development, branded sales collateral, prospect development and tracking, sales reporting and selling techniques.
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Latest Insights
KGL Accucoms wanted to understand the key priorities and pain points for publishers as they expand into new regions. We asked some of our publishing contacts to share their views with us and uncovered a wealth of insights—both regarding the hurdles they face and the opportunities they are eager to seize.
We spoke to Adam Day, Founder and CEO of Clear Skies Ltd., to understand how Papermill Alarm works, what drives the rise of research fraud, and how publishers can use these insights to safeguard the trustworthiness of their journals.
Tasha Mellins-Cohen and Siân Harris of COUNTER Metrics, explain how COUNTER works, what it counts, and why your editorial and publishing teams should consider it essential business intelligence.
