Kevin leads KWF’s market research and development (MRD) team, which provides data and analysis to guide our clients in making decisions about their publishing programs, educational initiatives, and member engagement activities. MRD is also a go-to resource for lead generation, marketing seeding, and other market development initiatives that help grow client sales. Kevin brings a wide breadth of experience in publishing and marketing to the KWF team. He was previously a journal publishing executive with a large commercial publisher, where he focused on new product development and served as publisher for a portfolio of medical journals. He has also worked in health care as an editor, journalist, and communications consultant. He received his BA in English literature from Loyola University in Maryland.