KWF Consulting’s consulting team is empowered by the effort, expertise, and engagement of our staff. We are committed to each other’s success, as we are committed to the success of each of our clients. We work to expand our knowledge and improve our performance every day, as we work to build and sustain our client partnerships. We recognize our accomplishments, as we celebrate your accomplishments.
Cara S. Rivera
Cara co-founded KWF Consulting and KWF Editorial and from the start—nearly two decades ago now—has served as the companies’ managing director, working alongside our extraordinary staff to ensure that the organization continually meets and exceeds the needs of our clients, remains responsive to changes in the market, and is prepared for growth while upholding our commitment to delivering unparalleled service.
Before KWF Consulting and KWF Editorial, Cara was an executive responsible for business and technology development at Wolters Kluwer. In previous positions, she was a publisher, executive editor, and marketing director. Cara also served as managing editor of a specialty book series and worked in the editorial department of a large association. Cara received an undergraduate degree in English with high honors from Carleton College and an MBA in marketing and marketing research from DePaul University.
Fred H. FustingCo-Founder and Partner, 2007-2017 (Retired)
Alma WillsCo-Founder and Partner, 2000-2013 (Retired)
KWF Consulting Solutions
Debbie manages external recruitment projects for KWF Consulting clients. With more than 30 years in the recruiting and staffing industry, Debbie rose to the senior vice president level with Adecco, the world’s leading provider of human resources solutions, where she was responsible for over 40 offices and more than 120 employees. Over the years she has become highly skilled in the development of workforce solutions in large and small scale recruiting projects ensuring a positive end-to-end hiring experience for candidates and hiring managers. Since joining KWF Consulting in 2011, Debbie’s recruiting has focused exclusively on positions in the scholarly publishing marketplace.
Jen manages a mix of editorial and financial projects for KWF including environmental scans, publisher profiles, requests for proposals, competitor analyses, and financial spreadsheet development and analysis. She has worked in publishing for almost 20 years. As Manager of Custom Publishing at Wolters Kluwer, Jen worked with sales representatives to create custom publications.
Lisa undertakes publishing audits, requests for proposals, editor-in-chief recruiting, new product development, editorial analyses and benchmarking, and strategic planning for clients. An expert writer and former executive editor and publisher with Wolters Kluwer, Lisa brings to her consulting projects 30 years of experience developing information resources for healthcare professionals across multiple formats and sub-specialties.
Market Research and Development
Kevin leads KWF’s market research and development (MRD) team, which provides data and analysis to guide our clients in making decisions for their publishing programs. MRD is also a go-to resource for lead generation, marketing seeding, and other market development initiatives that help grow client sales. Kevin brings a wide breadth of experience in publishing and marketing to the KWF team. He was previously a journal publishing executive with Wolters Kluwer Health, where he focused on new product development and served as publisher for a portfolio of medical journals. He has also worked in health care as a managing editor, journalist, and communications consultant.
Deb oversees the KWF Consulting associates focused on market development for clients. Team tasks include lead generation, market seeding, telesales, online product demos, and data mining. Deb has more than 20 years of experience, previously with Wolters Kluwer, Cenveo, and Wiley. With KWF Consulting since 2006, Deb develops and implements solutions that ultimately grow client revenues.
Karen’s expertise stems from 20 years with a top commercial publisher. She draws on her background in marketing and market research in her current role helping to develop markets through conducting teleresearch, telesales, and product demonstration webinars. Over the years, Karen has also become highly skilled in project and relationship management.
Annette assists with all manner of research-related projects including bibliometric analysis, professional interviewing, focus groups, survey analysis, environmental scans, and competitive analysis. Annette uses her professional experience and analytical skills to craft data-driven results that address the specific needs of each client. Before joining KWF in 2013, Annette spent many years working in the health care field. She holds a Bachelor of Science in Nursing from Grand Valley State University, in her home state of Michigan.
Mark’s 18 years as a member of the Wolters Kluwer marketing team deepened his experience with strategic planning, tactical execution, client management, and data analysis. Mark managed a wide portfolio including prominent society and proprietary medical and nursing journals as well as medical practice and allied health book and online products. Mark’s current role is to build product awareness and knowledge, generate prospects, and help clients understand target markets through surveys, qualitative research, product webinars, and competitive profiles and analysis.
Gregg Marshall comes to KWF after more than 20 years in general management and business development, including with AT&T, Lucent Technologies, Western Union and tech start-ups in mobile and financial technology services. Prior to that he served for eight years in the US Foreign Service after starting his working life in journalism. Gregg has a BA in Philosophy and an MBA from Stanford’s business school. When not working he devotes himself to family, or can be found curled up with a good book.
Lisa works within the Business Management team as the Administrative Assistant. In this position, she supports each and every Peer Review Associate, Senior Peer Review Associate, Managing Editor, Editorial Director, and Managing Partner at KWF Editorial. With 12 years of administrative and human resource experience, Lisa brings a high level of organization and dedication to her position and the company.
Maureen provides accounting services to KWF Consulting including client billing, assistance with budgets and payroll, and preparation of financial statements. Maureen is the President of Bagwell Accounting Services (BAS) which provides financial strategy and operational accounting services to small businesses in the Baltimore area.