Member, Reader, Author Surveys | Industry Trends | Data Mining and Gap Analyses | Webinars and Focus Groups | Best Practices | Competitor Profiles | Stakeholder and Expert Interviews | Publishing Market Research
Thousands of in-depth interviews with stakeholders and opinion leaders, hundreds of representative panel discussions and statistically valid end-user surveys, hundreds more competitor and industry analyses, and dozens of papers and presentations on publishing trends and best practices—Multitudes of reasons for selecting KWF Consulting to conduct your publishing market research and help you determine your future direction.
- Understand what your various constituencies need, value, think
- Determine what others are doing
- Identify and explore new business opportunities
- Validate internal assumptions through data
- Identify why something is happening and how to respond
- Examine and resolve various business challenges
- Determine the likelihood of new product or feature adoption
- Inform upcoming publishing decisions
We craft the research question and objectives, establish the data gathering methods and sampling design, prepare the publishing market research instrument, collect and analyze the data, and offer evidence-based recommendations.