KWF Consulting prepared an all-inclusive market analysis of India for a European-based publisher using custom research, along with contact outreach and internal reference resources.

Information was gathered on the following topics:

Country profile

  • Pertinent history
  • Regional structure and languages
  • Population levels and projections
  • Political profile, parties, and stability
  • Government, economic planning, economic trends and forecasts
  • Education provision—secondary, tertiary, specialist institutes
  • Research drivers and key indicators of research investment
  • Research funding levels and sources
  • Structure of research provision—how, why, where
  • Key specialty-specific research institutions and corporate research
  • Research spend in subject area
  • Subscriber universe—potential subscriber numbers
  • Student numbers and trends for target audience
  • Corporate potential

Research

  • Research drivers and key indicators of research investment
  • Research funding levels and sources
  • Structure of research provision—how, why, where
  • Key specialty-specific research institutions and corporate research
  • Research spend in subject area
  • Subscriber universe—potential subscriber numbers
  • Student numbers and trends for target audience
  • Corporate potential

Sales

  • Potential sales partners and agencies (established and new entrants)
  • History, profile, and key contacts of each potential partner
  • Strengths, weaknesses, reputation, and current client list of each potential partner
  • Business models with potential partners and expectation of costs
  • Market discounts expectations
  • Doing business in India—dos and don’ts, pitfalls, cultural expectations, business cycles and timing

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