KWF Consulting’s consulting team is empowered by the effort, expertise, and engagement of our staff. We are committed to each other’s success, as we are committed to the success of each of our clients. We work to expand our knowledge and improve our performance every day, as we work to build and sustain our client partnerships. We recognize our accomplishments, as we celebrate your accomplishments.


Cara S. Rivera

Cara is the company’s Managing Director. Before co-founding KWF Consulting and KWF Editorial, Cara was an executive responsible for business and technology development at Wolters Kluwer. In previous positions, she served as publisher, executive editor, and marketing director. Cara also served as managing editor of a specialty book series and worked in the editorial department of a large society. Cara received an undergraduate degree in English with high honors from Carleton College and an MBA from DePaul University.

Fred H. Fusting

Co-Founder and Partner, 2007-2017 (Retired)

Alma Wills

Co-Founder and Partner, 2000-2013 (Retired)

KWF Consulting Solutions

Dana Compton

Dana expertly consults with clients on matters of knowledge integration, product development, business models, and RFPs, among others. After 15-plus years in publishing, Dana is also experienced in strategic planning, financial management, and book publishing. Previously, Dana was Publication Director, PNAS, and held positions at American Society for Clinical Oncology and Thompson Publishing Group.

Debra Fusting

Debbie manages external recruitment projects for KWF Consulting clients. With more than 30 years in the recruiting and staffing industry, Debbie rose to the senior vice president level with Adecco, the world’s leading provider of human resources solutions, where she was responsible for over 40 offices and more than 120 employees.  Over the years she has become highly skilled in the development of workforce solutions in large and small scale recruiting projects ensuring a positive end-to-end hiring experience for candidates and hiring managers.  Since joining KWF Consulting in 2011, Debbie’s recruiting has focused exclusively on positions in the scholarly publishing marketplace.

Matthew Jozwiak

Matt brings to KWF Consulting more than fifteen years’ experience across both commercial and not-for-profit publishing, most recently with Oxford University Press. He has served as publisher for numerous science and medical journals. His love of numbers and data analysis is paired with keen listening skills and a desire to understand his clients’ needs; combined, this results in evidence-based strategies that help strengthen his clients’ influence, reach, and reputations.  In previous positions, Matt has worked as a managing editor, as well as an operations analyst and software trainer, where he helped hundreds of journals through the online migration of their submission and peer review processes.

Jennifer Kullgren

Jen manages a mix of editorial and financial projects for KWF including environmental scans, publisher profiles, requests for proposals, competitor analyses, and financial spreadsheet development and analysis. She has worked in publishing for almost 20 years. As Manager of Custom Publishing at Wolters Kluwer, Jen worked with sales representatives to create custom publications.

Lisa Marshall

Lisa undertakes publishing audits, requests for proposals, new product development, editorial analyses and benchmarking, and strategic planning for clients. An expert writer and former executive editor and publisher with Wolters Kluwer, Lisa brings to her consulting projects 30 years of experience developing information resources for healthcare professionals across multiple formats and sub-specialties.

Market Research and Development

Kerry Velilla

Kerry leads KWF’s market research team responsible for conducting sophisticated, targeted, and actionable market research to guide our clients in making informed decisions for their publishing and society membership programs. With more than 15 years in STEM publishing, Kerry brings to every project her extensive experience in overall journal management. Since joining KWF Consulting in 2008, Kerry’s role has continued to grow, encompassing a wide variety of initiatives ranging from publishing-focused projects, such as operations audits, requests for proposals and contract negotiations, pricing, and financial modeling—to market research projects, such as reader and author surveys, post-meeting surveys, in-depth interviews, and virtual focus groups.

Deb Heise

Deb oversees the KWF Consulting associates focused on market development for clients. Team tasks include lead generation, market seeding, telesales, online product demos, and data mining. Deb has more than 20 years of experience, previously with Wolters Kluwer, Cenveo, and Wiley. With KWF Consulting since 2006, Deb develops and implements solutions that ultimately grow client revenues.

Karen Anderson

Karen’s expertise stems from 20 years with a top commercial publisher. She draws on her background in marketing and market research in her current role helping to develop markets through conducting teleresearch, telesales, and product demonstration webinars. Over the years, Karen has also become highly skilled in project and relationship management.

Annette Hager

Annette assists with all manner of research-related projects including bibliometric analysis, professional interviewing, focus groups, survey analysis, environmental scans, and competitive analysis.  Annette uses her professional experience and analytical skills to craft data-driven results that address the specific needs of each client.  Before joining KWF in 2013, Annette spent many years working in the health care field.  She holds a Bachelor of Science in Nursing from Grand Valley State University, in her home state of Michigan.

Sherri Leimkuhler

Sherri is a valued member of the market development team. She has more than 20 years of editorial experience as a freelance writer, as well as a diverse professional background in sales, marketing, public relations, and journalism. Sherri began her career as a sales and marketing executive for DHL Airways before moving on to work as an editor for Phillips Publishing International.

Leigh Troy

Leigh applies her professional experience to market seeding initiatives including hosting product demo webinars for up to 500 participants, conducting phone interviews, and performing qualitative Web research. Her sales experience can be seen in her approach to personal contact, strong customer relationship building skills, cold calling, telephone outreach, and email correspondence.


Jennifer Rowley

Jenny is responsible for a wide range of administrative and operational activities at KWF Consulting. To ensure prompt attention to the company’s changing needs, she maintains vendor relationships such as those offering IT, payroll, and telecommunication services. Jenny also supports business operations by providing technical solutions that improve operational efficiency.

Lisa Colón

Lisa works within the Business Management team as the Administrative Assistant. In this position, she supports each and every Peer Review Associate, Senior Peer Review Associate, Managing Editor, Editorial Director, and Managing Partner at KWF Editorial. With 12 years of administrative and human resource experience, Lisa brings a high level of organization and dedication to her position and the company.

Maureen Bagwell

Maureen provides accounting services to KWF Consulting including client billing, assistance with budgets and payroll, and preparation of financial statements. Maureen is the President of Bagwell Accounting Services (BAS) which provides financial strategy and operational accounting services to small businesses in the Baltimore area.